They were self-publishers. This list could be enlarged with an endless number of less prominent names, and I only mention them to disperse a common assumption, that self-publishing is an option for authors who are not good enough to be taken on by established publishers. Artists publishing their own books face a predicament: while self-publishing is often considered to be the confession of failure, the artist’s book itself seems to epitomize the perfectly autonomous, self-determined work.
For the authors mentioned above, the business of publishing a book was different to how it is today. Some of the problems and pitfalls are the same, however: principally, money (the lack of it) and the co-ordination of the various people involved. A complex process that involves an author, an editor, a designer, a publisher, and a printer (not to mention accountants, distributors and retailers) is close to a sure recipe for disaster. Quite often the ideas, ambitions and attitudes of these headstrong people turn out to be incompatible. Minimizing the risk of trouble or avoiding it altogether is one reason authors turn to self-publishing.
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Published i Photoworks issue 14, 2010
Commissioned by Photoworks