• Felicity Hammond (photo © Alix Marie)

Instagram Takeover: Felicity Hammond

Photoworks and HOUSE Festival commissioned photographer Felicity Hammond, took over our Instagram account for a week in April 2016.

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She joins a list of guest editors including Cristina de Middel, Lorenzo VitturiSian DaveyAlma HaserAaron SchumanJason LarkinFederica Chiochetti and many more.

Felicity Hammond has been co-commissioned by HOUSE and Photoworks to produce an installation called Show Room: The Language of Living. Posing as a luxury property-buyer, Felicity has researched the simulated domestic settings and constructed worlds of the ‘renders’ that illustrate architects’ proposals. Hammond photographs these digitally manipulated images from property developers’ billboards and glossy brochures and prints them directly onto moldable acrylic sheets. The artist then contorts these into beautifully crafted sculptural objects. Using these photo-sculptures she turns virtual worlds into a visually curious physical space. Hovering between the real and imagined, Hammond says, this environment “sits somewhere between the archaic and futuristic, between luxury and decay.”

Felicity Hammond (b 1988, UK) received a Masters degree from the Royal College of Art in 2014. Winner of the 2016 British Journal of Photography International Photography Award, she has been a finalist and nominee for numerous other awards including Magnum and Photo London Inaugural Photographer Award 2015 nominee, Saatchi New Sensations 2014 finalist and Metro Imaging Printing Award 2014. Her work had been exhibited widely and most recently with South Kiosk Gallery at Unseen, Amsterdam 2015; Saatchi Gallery, London 2015; The Lowry, Manchester 2015.

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Related project: Instagram Takeovers

We ask guest editors to take over our Instagram account for 5 days and show us what they’re looking at, their daily experiences and what they get up to. 

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